Did you know that SEO-friendly content on the pages of your website affects its position in Google's organic search results?
Πάμε να δημιουργήσουμε μία checklist για το τι πρέπει να κάνεις ώστε το κείμενο σου να πληροί τις προϋποθέσεις του SEO.
Choose a keyword to appear in the SEO title and no more than 2 to 3 times within the content.
The keyword you define should represent the central idea of your entire article, e.g. If you are writing an article about bike rentals...
Keep your text longer than 300 words.
According to Google, articles that exceed 300 words are 10 times more likely to rank higher in search results compared to articles with fewer than 300 words.
Use the active voice in at least 90% of your text.
One more of Google's basic rules regarding how a text is considered high-quality is that the text should be primarily written in the active voice.
Divide your text into small paragraphs.
Write sentences that are shorter than 20 words.
A text with short sentences and plenty of small paragraphs is not only more likely to rank higher in searches but, more importantly, it is much more reader-friendly and less exhausting for the readers. This is the most basic rule, and it perfectly fits Wendy Piersall's quote: 'Content is king, but distribution is queen, and she wears the pants.
‘’ Google only loves you when everyone else loves you first’’
Use words that you can create Internal and External Links with.
If your text contains words related to certain websites, you can provide hyperlinks to those specific websites. Additionally, you can add hyperlinks to words that lead to other sections within your own website, such as your services. Articles that include both internal and external hyperlinks tend to receive a higher quality score compared to those that do not. If you've checked all the above, your text is ideal for search engines!
If you need guidance, don't hesitate to contact the Virale team. We are here to assist you and provide the support you need for your social media strategy and campaigns. Feel free to reach out to us anytime! Virale