Do you monitor the statistics of your Social Media accounts, and if yes, do you know how to evaluate them?
Let's take a look at some of the key insights provided by the analytics for our accounts and how to leverage them effectively:
Many Likes / Few Comments
If you notice that your content receives many likes and shares but very few comments, consider asking questions to your audience. Provide the appropriate prompts to encourage your audience to respond and share their opinions! By initiating conversations and inviting feedback, you can create opportunities for your audience to engage more actively and express their thoughts.
High Engagement / Few Clicks
If you notice that you have high engagement but few clicks, it might be because you are not including enough Call to Action (CTA) in your content. Try adding more CTAs and relevant links to guide your audience towards the actions you want them to take. Your audience likely wants to learn more about your product, so provide clear directions and encourage them to explore further. By incorporating compelling CTAs, you can motivate your audience to click on links, visit your website, or take any other desired action.
High Reach / Low Engagement
If you have a high reach but low engagement, it's likely that you are not providing content relevant to your audience's interests. You may need to modify your content to elicit a better response.
High Engagement / Low Reach
If you have high engagement but low reach, it likely means that you are a niche brand. In other words, you have a small but dedicated audience. If this is not the case, then you may need to focus more on the outward promotion of your account to gain more followers.
If you need guidance, don't hesitate to contact the Virale team. We are here to assist you and provide the support you need for your social media strategy and campaigns. Feel free to reach out to us anytime! Virale