website stats - Ξέρεις πως πρέπει να αξιοποιείς σωστά τα στατιστικά της σελίδας σου?

Do you know how to properly utilize your page's statistics?

Do you monitor the statistics of your Social Media accounts, and if yes, do you know how to evaluate them?

Let's take a look at some of the key insights provided by the analytics for our accounts and how to leverage them effectively:

Many Likes / Few Comments

If you notice that your content receives many likes and shares but very few comments, consider asking questions to your audience. Provide the appropriate prompts to encourage your audience to respond and share their opinions! By initiating conversations and inviting feedback, you can create opportunities for your audience to engage more actively and express their thoughts.

High Engagement / Few Clicks

If you notice that you have high engagement but few clicks, it might be because you are not including enough Call to Action (CTA) in your content. Try adding more CTAs and relevant links to guide your audience towards the actions you want them to take. Your audience likely wants to learn more about your product, so provide clear directions and encourage them to explore further. By incorporating compelling CTAs, you can motivate your audience to click on links, visit your website, or take any other desired action.

High Reach / Low Engagement

If you have a high reach but low engagement, it's likely that you are not providing content relevant to your audience's interests. You may need to modify your content to elicit a better response.

High Engagement / Low Reach

If you have high engagement but low reach, it likely means that you are a niche brand. In other words, you have a small but dedicated audience. If this is not the case, then you may need to focus more on the outward promotion of your account to gain more followers.


If you need guidance, don't hesitate to contact the Virale team. We are here to assist you and provide the support you need for your social media strategy and campaigns. Feel free to reach out to us anytime! Virale

Ξέρεις πώς να γράφεις SEO friendly περιεχόμενο για την Ιστοσελίδα σου?

Do you know how to write SEO-friendly content for your website?

Did you know that SEO-friendly content on the pages of your website affects its position in Google's organic search results?

Πάμε να δημιουργήσουμε μία checklist για το τι πρέπει να κάνεις ώστε το κείμενο σου να πληροί τις προϋποθέσεις του SEO.

Choose a keyword to appear in the SEO title and no more than 2 to 3 times within the content.

 The keyword you define should represent the central idea of your entire article, e.g. If you are writing an article about bike rentals...

Keep your text longer than 300 words. 

According to Google, articles that exceed 300 words are 10 times more likely to rank higher in search results compared to articles with fewer than 300 words.

Use the active voice in at least 90% of your text.

One more of Google's basic rules regarding how a text is considered high-quality is that the text should be primarily written in the active voice.

Divide your text into small paragraphs. Write sentences that are shorter than 20 words.


A text with short sentences and plenty of small paragraphs is not only more likely to rank higher in searches but, more importantly, it is much more reader-friendly and less exhausting for the readers. This is the most basic rule, and it perfectly fits Wendy Piersall's quote: 'Content is king, but distribution is queen, and she wears the pants.

‘’ Google only loves you when everyone else loves you first’’

Use words that you can create Internal and External Links with.

If your text contains words related to certain websites, you can provide hyperlinks to those specific websites. Additionally, you can add hyperlinks to words that lead to other sections within your own website, such as your services. Articles that include both internal and external hyperlinks tend to receive a higher quality score compared to those that do not. If you've checked all the above, your text is ideal for search engines!


If you need guidance, don't hesitate to contact the Virale team. We are here to assist you and provide the support you need for your social media strategy and campaigns. Feel free to reach out to us anytime! Virale

social media audience

Do you know how to effectively communicate with your audience on Social Media?

Do you know how to effectively communicate with your audience on Social Media?


Your brand's presence on Social Media should reflect how you manage interactions in your physical store. Just as you wouldn't engage in arguments in front of your customers or ignore their questions, you should respond to online interactions with the same level of professionalism.

Ensure to Implement the Following!

Always Respond Within 24 Hours

According to a 2018 study, 83% of social media users expect brands to respond within a day, just like friends would. Social media platforms show posts to your audience in the same way they show posts from their friends. This allows you to present your brand as a friend, responding to comments, tags, and mentions promptly, just like they would.

Acknowledge Positive Feedback

Interact with and appreciate positive comments and mentions. Like or reply to positive mentions to show your gratitude. Responding to compliments with personalized interactions fosters an authentic connection with your audience.

Handle Negative Reviews Gracefully

Avoid engaging in arguments or unprofessional behavior. Acknowledge negative feedback and show understanding. If necessary, offer apologies to display empathy and concern. Remember, apologies are easy and often make your brand appear compassionate and likable. Consider deleting or hiding comments only in cases of unwarranted attacks on your brand.

Take Conversations Offline

Resolve issues in private conversations when possible. Avoid prolonged disputes on public platforms. Offer personalized assistance to resolve problems. Private communication ensures that negotiations for refunds or free services remain discreet.

As a general conclusion, remember that no matter which channels you choose to engage in, manage them consistently and give them equal importance. It is better to communicate on fewer channels but be consistent and professional, rather than being present on more channels and responding slowly, inadequately, or rudely.

Read more articles in our Blog.

10 ‘’μικρά’’ πράγματα στο UX που προκαλούν ‘’μεγάλα’’ προβλήματα στους χρήστες μιας Ιστοσελίδας

10 'small' UX things that cause 'big' problems for users of a website.

If your business aims to increase sales through your website, then it is crucial to provide visitors with an exceptional user experience (UX). A well-designed and user-friendly website will enhance customer satisfaction, engagement, and ultimately lead to higher conversion rates. 

Visitors who are interested in your products or services may already be fatigued from hours of internet searching before finally visiting your website. Therefore, they are likely to immediately leave if they encounter anything that might hinder them from quickly and easily finding the information they need, even if it's related to seemingly "minor" details.

Despite businesses with well-developed websites that have high traffic generally excelling in UX with elements like unique fonts, modern effects, and tools on their pages, they often lose visitors due to "minor" things they overlook. These seemingly insignificant aspects are the ones visitors don't pay much attention to but can significantly impact their overall experience on the website.

Let's take a look at 10 "small" things that can become significant obstacles for users if neglected on our website:

  1. Dead links
  2. External links that do not open in a new window can disorient users
  3. Links that do not change color after being clicked
  4. Difficulty finding the contact phone number for the business
  5. Contact forms with too many or overly complex fields can be a significant obstacle for users
  6. Contact forms without a consent checkbox for the collection of personal information can pose a potential obstacle for businesses
  7. No ''search'' field in pages
  8. A menu that does not properly guide the user
  9. Small words as hyperlinks can create challenges for users, especially on mobile devices where tapping on tiny links can be difficult.

and...Last but not least and maybe the most important

10. Slow loading times

Pay attention to the above points, and you will notice significant changes in your website's traffic and, consequently, in its sales. When users have a positive experience on your website, they are more likely to stay longer, engage with your content, and take the desired actions, such as making a purchase or contacting your business.

If you want to learn more, read additional articles on our blog.


4 useful apps for graphics

4 useful apps for creating professional graphics for Social Media

As you've surely heard marketers say: "Content is king."

What essentially makes your content high-quality is the creative aspect, which comprises the graphics and the accompanying text.

We will focus more on the graphic content. It is a fact that there may not always be the possibility to hire a professional graphic designer for your images, or you may believe that only your personal aesthetic can convey the message you want for your content.

In this case, we recommend some free (in most of their features) Apps to find templates for posts that match your aesthetic and some user-friendly image editing tools for beginners and more advanced users.

The apps we are referring to are the following:


Mojo offers a variety of story templates for you to choose from and add your own photos to create content. This app also allows you to customize and select fonts and colors for your graphics.


Το Canva  είναι μια εύχρηστη εφαρμογή σχεδιασμού γραφικών και παρέχει πρότυπα προς επεξεργασία σχετικά με τους τύπους δημοσιεύσεων στα Social Media, με παρουσιάσεις, αφίσες, έγγραφα και άλλα είδη οπτικού περιεχομένου.


An easy-to-use image editing tool for editing full-resolution photos, applying photo filters, and starting the editing process wherever you are.

Spark Post

This tool includes professionally designed templates that you can customize to create your own graphics for various types of publications. You can select your images, add text to photos, and apply design filters to instantly create impressive visuals.

Indeed, there are tools available that allow you to create high-quality graphics for your business's social media without the need for professional graphic design software. These user-friendly apps and platforms offer a range of features, templates, and customization options, empowering businesses to produce visually appealing and engaging content on their own. With these accessible tools, businesses can effectively enhance their social media presence and attract their target audience with captivating visuals.

Experiment to discover which are the most user-friendly and suitable tools for creating beautiful images for your business.


Read more articles in our Blog.


12 Mistakes to Avoid in Digital Marketing Vol.2

12 Mistakes to Avoid in Digital Marketing Vol.2

We see you solved the previous one! Let's go then to see 6 more mistakes you make in your online presence and definitely need to correct!

  1. Giving up
  2. Following too risky strategies
  3. Not promoting your website
  4. Having a very slow website
  5. Using Clickbait
  6. Following wrong digital marketing strategies for your industry


1. Giving up

Another mistake you need to avoid in digital marketing is giving up on your promotional efforts too early if you don't see immediate results. It's completely understandable to feel discouraged if your efforts don't show immediate impact. However, digital marketing, in addition to ideas, tools, and proper planning, requires patience. You need to allow all your promotional activities to mature and yield results slowly but steadily. When we talk about patience, we don't mean sitting back and waiting for results to magically appear. Instead, it's about continuously working towards achieving those goals.


2. Following too risky strategies

"Black hat marketing" refers to using unethical advertising tactics to deceive the audience and achieve your goals.

These tactics may violate the rules and guidelines set by advertising platforms or search engines and can lead to negative consequences in the long run, such as being penalized or banned from the platform.  

It's essential for businesses to avoid engaging in black hat marketing and instead focus on ethical and sustainable marketing practices that build trust and credibility with their audience.


3. Not promoting your website

Having a top-quality website is essential, but it's not enough on its own. If your target audience can't find your website, its existence becomes meaningless, no matter how great the design, graphics, and content are.

First, you need to focus on the SEO of your website. You must identify the keywords your target audience uses when searching for your services and then incorporate them into your website with specific frequency and approach. You can find detailed steps on how to implement proper SEO for your business here. If you need a professional to take care of the SEO for your business, the Virale team is at your disposal.

Furthermore, there are many ways to promote your website. Some of these methods include:

  1. Start your own Blog
  2. Post your content in forums
  3. Promote your content in social media
  4. Use email marketing
  5. Answer or comment posts about your industry
  6. Run paid ads in social media and Google


4. Having a very slow website

In today's digital age, online audiences are characterized by their impatience. Potential customers won't patiently wait for your website to load; instead, they will quickly look elsewhere to find the information they need. Research shows that an extra 5 seconds of loading time can lead to a 20% reduction in website visits. Therefore, you don't want to waste time, effort, and money bringing visitors to your website only to lose them due to slow loading times. It's crucial to ensure that your website loads quickly and efficiently to provide a seamless user experience and retain your valuable visitors. 

Loading time is a crucial aspect of user experience on a website. Effective tactics to improve user experience include placing call-to-action buttons in strategic locations on your page, using easily visible and accessible links, and enriching your content with appealing images. By implementing these strategies, you can create a more engaging and user-friendly website that encourages visitors to take action and explore further. Remember, a seamless and visually appealing browsing experience can significantly impact user satisfaction and increase the likelihood of achieving your website's goals.


5. Using Clickbait

One more tactic to avoid is Clickbait. Clickbait refers to any type of content that attempts to deceive users into clicking on it and visiting a website. Instead, focus on creating helpful and informative content for your visitors, giving them a clear picture of what they will find when they click on a link. By providing genuine value, you increase the likelihood of visitors returning to your website and becoming active customers. Building trust through honest and informative content is a more sustainable approach that fosters long-term relationships with your audience. Remember, engaging users with meaningful content is key to building a loyal and satisfied customer base.


Following wrong digital marketing strategies for your industry

With the rapid evolution of Digital Marketing, there is a plethora of strategies that businesses can follow. However, not all strategies are suitable for every business. Each industry has its own characteristics and peculiarities, necessitating a well-organized marketing plan to select the appropriate strategies and channels to implement. Choosing the wrong strategies can not only lead to ineffective results but also cause issues with the business's brand and, consequently, its profits.

If you need professional assistance in creating a digital marketing plan, feel free to reach out to the Virale team for a complimentary consultation. We are here to help you in every way possible and provide valuable guidance to elevate your marketing efforts.

12 λάθη που πρέπει να αποφύγεις στο Digital Marketing

12 Mistakes to Avoid in Digital Marketing Vol.1

12 Mistakes to Avoid in Digital Marketing

  1. You forget that your audience primarily uses mobile devices.
  2. You forget to do keyword research
  3. You misuse all social media
  4. You ignore competition
  5. You ignore your audience
  6. You forget to take advantage of your data


1. You forget that your audience primarily uses mobile devices.

Forgetting the widespread use of mobile devices is the first of the 12 mistakes you want to avoid in digital marketing. The use of mobile devices is a crucial pillar of digital marketing precisely because almost everyone carries smartphones or tablets with them whenever they go out. 

When creating content for your website, you probably do it while at home on a desktop or laptop computer. What you must never forget is to always verify that your content appears correctly and as intended on mobile devices. Otherwise, you risk causing dissatisfaction among potential customers or even giving them the impression that you don't care about their needs, ultimately leading to losing them and having a significantly negative impact on your business.


2. You forget to do keyword research

Keyword research is the foundation of every online marketing strategy and is a part of various marketing tactics. Some of these include SEO and PPC advertising, as well as blogging and content creation.


It is a continuous process for three reasons:

  • People do not always search using the same search terms and on the same devices.
  • Google constantly changes its algorithm, requiring frequent monitoring. 
  • More and more companies are competing with each other for the same keywords.


An effective tactic is to incorporate long-tailed keywords into your content. While such keywords may not generate as many clicks and visits as shorter keywords, the results they produce will be much more qualitative, coming from individuals who are more likely to become active customers.

It is perfectly understandable to get stuck while searching for keywords. In such cases, there are many online tools available that you can utilize, such as Google Ads' Keyword Planner and SEMrush.


3. You misuse all social media

Before forming a wrong impression, yes! Social media is an incredibly effective channel for digital marketing. However, one of its downsides is that it often demands a significant amount of time and effort, especially if you haven't focused on proper audience engagement.

If your tactic involves frequent posting on Facebook, LinkedIn, Twitter, Instagram, and now TikTok, it's certain that you'll invest a considerable amount of time and effort, and you might run out of ideas in a short time. Therefore, if you're a relatively small business with limited working hours, a good idea would be to choose 2 or 3 social media channels where your primary audience is active. Focusing on 2-3 channels allows you to be more present and responsive to customer inquiries in the inbox, comments, etc. When you engage with your audience directly, it shows that you care about their concerns and needs.

If you need assistance in managing your social media, don't hesitate to reach out to the team at Virale.


4. You ignore competition

It is entirely logical to focus on your own business and find the most effective ways to promote it. However, it is essential to always keep an eye on your competitors' moves.

Analyzing your competitors can help you identify strategies you may have overlooked or even learn something new from them by observing how they manage their website and social media. However, be cautious not to simply mimic what they are doing. Always add your brand's personal touch to the content you promote. This will ensure that your content stands out and reflects your unique brand identity. 


5. You ignore your audience

Absolutely! Understanding your target audience is a crucial pillar in forming your marketing strategy. By learning everything about your audience, you can then tailor all your promotional efforts towards them. This targeted approach ensures that your marketing messages resonate with your audience, making them more likely to engage with your brand and become loyal customers.

It's essential to know their preferences, needs, behaviors, and pain points to create content and campaigns that truly speak to them.

Utilizing geographic, demographic, and behavioral characteristics is a simple way to start forming your target audience. By doing so, you aim to understand your audience's specific needs and preferences. The ultimate goal of this process is to use the content you promote to demonstrate to your audience that you can address their needs and solve their problems related to your product or service. By effectively catering to their interests and pain points, you establish a strong connection with your target audience, building trust and loyalty, which can lead to increased engagement and conversions.

 Staying true to your audience and creating valuable content are essential for a successful digital marketing strategy. Your website should be more than just a simple poster displaying your business name and services. It should also serve as an informative and educational platform that showcases how you can address your visitors' needs.

See in more detail how to communicate effectively with your audience here.


6. You forget to take advantage of your data

One of the advantages of digital marketing is that it provides measurable results for each promotional campaign. There are many ways to collect and analyze such data, and although it is not a simple process, doing it correctly can greatly aid in understanding your customers and evaluating the promotional efforts of your business. 

One of the most useful analysis tools is Google Analytics, where you can find valuable metrics such as page views, visitor retention time, and overall website traffic. It is crucial to utilize this data and monitor how it impacts the final profits of your business; otherwise, you won't truly understand the success of your promotional efforts.

Learn more about how to use your data analytics here.

If you need guidance, don't hesitate to contact the Virale team. We are here to assist you and provide the support you need for your social media strategy and campaigns. Feel free to reach out to us anytime! Virale