If your business aims to increase sales through your website, then it is crucial to provide visitors with an exceptional user experience (UX). A well-designed and user-friendly website will enhance customer satisfaction, engagement, and ultimately lead to higher conversion rates. 

Visitors who are interested in your products or services may already be fatigued from hours of internet searching before finally visiting your website. Therefore, they are likely to immediately leave if they encounter anything that might hinder them from quickly and easily finding the information they need, even if it's related to seemingly "minor" details.

Despite businesses with well-developed websites that have high traffic generally excelling in UX with elements like unique fonts, modern effects, and tools on their pages, they often lose visitors due to "minor" things they overlook. These seemingly insignificant aspects are the ones visitors don't pay much attention to but can significantly impact their overall experience on the website.

Let's take a look at 10 "small" things that can become significant obstacles for users if neglected on our website:

1. Dead links
   
2. External links that do not open in a new window can disorient users
3. Links that do not change color after being clicked
4. Difficulty finding the contact phone number for the business
   
5. Contact forms with too many or overly complex fields can be a significant obstacle for users
6. Contact forms without a consent checkbox for the collection of personal information can pose a potential obstacle for businesses
7. No ''search'' field in pages
8. A menu that does not properly guide the user
   
9. Small words as hyperlinks can create challenges for users, especially on mobile devices where tapping on tiny links can be difficult.

and...Last but not least and maybe the most important

10. Slow loading times

Pay attention to the above points, and you will notice significant changes in your website's traffic and, consequently, in its sales. When users have a positive experience on your website, they are more likely to stay longer, engage with your content, and take the desired actions, such as making a purchase or contacting your business.

If you want to learn more, read additional articles on our blog.

12 Mistakes to Avoid in Digital Marketing Vol.2

We see you solved the previous one! Let's go then to see 6 more mistakes you make in your online presence and definitely need to correct!

1. Giving up
2. Following too risky strategies
3. Not promoting your website
4. Having a very slow website
5. Using Clickbait
6. Following wrong digital marketing strategies for your industry

1. Giving up

Another mistake you need to avoid in digital marketing is giving up on your promotional efforts too early if you don't see immediate results. It's completely understandable to feel discouraged if your efforts don't show immediate impact. However, digital marketing, in addition to ideas, tools, and proper planning, requires patience. You need to allow all your promotional activities to mature and yield results slowly but steadily. When we talk about patience, we don't mean sitting back and waiting for results to magically appear. Instead, it's about continuously working towards achieving those goals.

2. Following too risky strategies

"Black hat marketing" refers to using unethical advertising tactics to deceive the audience and achieve your goals.

These tactics may violate the rules and guidelines set by advertising platforms or search engines and can lead to negative consequences in the long run, such as being penalized or banned from the platform.  

It's essential for businesses to avoid engaging in black hat marketing and instead focus on ethical and sustainable marketing practices that build trust and credibility with their audience.

3. Not promoting your website

Having a top-quality website is essential, but it's not enough on its own. If your target audience can't find your website, its existence becomes meaningless, no matter how great the design, graphics, and content are.

First, you need to focus on the SEO of your website. You must identify the keywords your target audience uses when searching for your services and then incorporate them into your website with specific frequency and approach. You can find detailed steps on how to implement proper SEO for your business here. If you need a professional to take care of the SEO for your business, the Virale team is at your disposal.

Furthermore, there are many ways to promote your website. Some of these methods include:

1. Start your own Blog
2. Post your content in forums
3. Promote your content in social media
4. Use email marketing
5. Answer or comment posts about your industry
6. Run paid ads in social media and Google

4. Having a very slow website

In today's digital age, online audiences are characterized by their impatience. Potential customers won't patiently wait for your website to load; instead, they will quickly look elsewhere to find the information they need. Research shows that an extra 5 seconds of loading time can lead to a 20% reduction in website visits. Therefore, you don't want to waste time, effort, and money bringing visitors to your website only to lose them due to slow loading times. It's crucial to ensure that your website loads quickly and efficiently to provide a seamless user experience and retain your valuable visitors. 

Loading time is a crucial aspect of user experience on a website. Effective tactics to improve user experience include placing call-to-action buttons in strategic locations on your page, using easily visible and accessible links, and enriching your content with appealing images. By implementing these strategies, you can create a more engaging and user-friendly website that encourages visitors to take action and explore further. Remember, a seamless and visually appealing browsing experience can significantly impact user satisfaction and increase the likelihood of achieving your website's goals.

5. Using Clickbait

One more tactic to avoid is Clickbait. Clickbait refers to any type of content that attempts to deceive users into clicking on it and visiting a website. Instead, focus on creating helpful and informative content for your visitors, giving them a clear picture of what they will find when they click on a link. By providing genuine value, you increase the likelihood of visitors returning to your website and becoming active customers. Building trust through honest and informative content is a more sustainable approach that fosters long-term relationships with your audience. Remember, engaging users with meaningful content is key to building a loyal and satisfied customer base.

Following wrong digital marketing strategies for your industry

With the rapid evolution of Digital Marketing, there is a plethora of strategies that businesses can follow. However, not all strategies are suitable for every business. Each industry has its own characteristics and peculiarities, necessitating a well-organized marketing plan to select the appropriate strategies and channels to implement. Choosing the wrong strategies can not only lead to ineffective results but also cause issues with the business's brand and, consequently, its profits.

If you need professional assistance in creating a digital marketing plan, feel free to reach out to the Virale team for a complimentary consultation. We are here to help you in every way possible and provide valuable guidance to elevate your marketing efforts.

12 Mistakes to Avoid in Digital Marketing

1. You forget that your audience primarily uses mobile devices.
2. You forget to do keyword research
3. You misuse all social media
4. You ignore competition
5. You ignore your audience
6. You forget to take advantage of your data

1. You forget that your audience primarily uses mobile devices.

Forgetting the widespread use of mobile devices is the first of the 12 mistakes you want to avoid in digital marketing. The use of mobile devices is a crucial pillar of digital marketing precisely because almost everyone carries smartphones or tablets with them whenever they go out. 

When creating content for your website, you probably do it while at home on a desktop or laptop computer. What you must never forget is to always verify that your content appears correctly and as intended on mobile devices. Otherwise, you risk causing dissatisfaction among potential customers or even giving them the impression that you don't care about their needs, ultimately leading to losing them and having a significantly negative impact on your business.

2. You forget to do keyword research

Keyword research is the foundation of every online marketing strategy and is a part of various marketing tactics. Some of these include SEO and PPC advertising, as well as blogging and content creation.

It is a continuous process for three reasons:

• People do not always search using the same search terms and on the same devices.
• Google constantly changes its algorithm, requiring frequent monitoring. 
• More and more companies are competing with each other for the same keywords.

An effective tactic is to incorporate long-tailed keywords into your content. While such keywords may not generate as many clicks and visits as shorter keywords, the results they produce will be much more qualitative, coming from individuals who are more likely to become active customers.

It is perfectly understandable to get stuck while searching for keywords. In such cases, there are many online tools available that you can utilize, such as Google Ads' Keyword Planner and SEMrush.

3. You misuse all social media

Before forming a wrong impression, yes! Social media is an incredibly effective channel for digital marketing. However, one of its downsides is that it often demands a significant amount of time and effort, especially if you haven't focused on proper audience engagement.

If your tactic involves frequent posting on Facebook, LinkedIn, Twitter, Instagram, and now TikTok, it's certain that you'll invest a considerable amount of time and effort, and you might run out of ideas in a short time. Therefore, if you're a relatively small business with limited working hours, a good idea would be to choose 2 or 3 social media channels where your primary audience is active. Focusing on 2-3 channels allows you to be more present and responsive to customer inquiries in the inbox, comments, etc. When you engage with your audience directly, it shows that you care about their concerns and needs.

If you need assistance in managing your social media, don't hesitate to reach out to the team at Virale.

4. You ignore competition

It is entirely logical to focus on your own business and find the most effective ways to promote it. However, it is essential to always keep an eye on your competitors' moves.

Analyzing your competitors can help you identify strategies you may have overlooked or even learn something new from them by observing how they manage their website and social media. However, be cautious not to simply mimic what they are doing. Always add your brand's personal touch to the content you promote. This will ensure that your content stands out and reflects your unique brand identity. 

5. You ignore your audience

Absolutely! Understanding your target audience is a crucial pillar in forming your marketing strategy. By learning everything about your audience, you can then tailor all your promotional efforts towards them. This targeted approach ensures that your marketing messages resonate with your audience, making them more likely to engage with your brand and become loyal customers.

It's essential to know their preferences, needs, behaviors, and pain points to create content and campaigns that truly speak to them.

Utilizing geographic, demographic, and behavioral characteristics is a simple way to start forming your target audience. By doing so, you aim to understand your audience's specific needs and preferences. The ultimate goal of this process is to use the content you promote to demonstrate to your audience that you can address their needs and solve their problems related to your product or service. By effectively catering to their interests and pain points, you establish a strong connection with your target audience, building trust and loyalty, which can lead to increased engagement and conversions.

 Staying true to your audience and creating valuable content are essential for a successful digital marketing strategy. Your website should be more than just a simple poster displaying your business name and services. It should also serve as an informative and educational platform that showcases how you can address your visitors' needs.

See in more detail how to communicate effectively with your audience here.

6. You forget to take advantage of your data

One of the advantages of digital marketing is that it provides measurable results for each promotional campaign. There are many ways to collect and analyze such data, and although it is not a simple process, doing it correctly can greatly aid in understanding your customers and evaluating the promotional efforts of your business. 

One of the most useful analysis tools is Google Analytics, where you can find valuable metrics such as page views, visitor retention time, and overall website traffic. It is crucial to utilize this data and monitor how it impacts the final profits of your business; otherwise, you won't truly understand the success of your promotional efforts.

Learn more about how to use your data analytics here.

If you need guidance, don't hesitate to contact the Virale team. We are here to assist you and provide the support you need for your social media strategy and campaigns. Feel free to reach out to us anytime! Virale.