If your business aims to increase sales through your website, then it is crucial to provide visitors with an exceptional user experience (UX). A well-designed and user-friendly website will enhance customer satisfaction, engagement, and ultimately lead to higher conversion rates.
Visitors who are interested in your products or services may already be fatigued from hours of internet searching before finally visiting your website. Therefore, they are likely to immediately leave if they encounter anything that might hinder them from quickly and easily finding the information they need, even if it's related to seemingly "minor" details.
Despite businesses with well-developed websites that have high traffic generally excelling in UX with elements like unique fonts, modern effects, and tools on their pages, they often lose visitors due to "minor" things they overlook. These seemingly insignificant aspects are the ones visitors don't pay much attention to but can significantly impact their overall experience on the website.
Let's take a look at 10 "small" things that can become significant obstacles for users if neglected on our website:
- Dead links
- External links that do not open in a new window can disorient users
- Links that do not change color after being clicked
- Difficulty finding the contact phone number for the business
- Contact forms with too many or overly complex fields can be a significant obstacle for users
- Contact forms without a consent checkbox for the collection of personal information can pose a potential obstacle for businesses
- No ''search'' field in pages
- A menu that does not properly guide the user
- Small words as hyperlinks can create challenges for users, especially on mobile devices where tapping on tiny links can be difficult.
and...Last but not least and maybe the most important
10. Slow loading times
Pay attention to the above points, and you will notice significant changes in your website's traffic and, consequently, in its sales. When users have a positive experience on your website, they are more likely to stay longer, engage with your content, and take the desired actions, such as making a purchase or contacting your business.
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